Cornerstones: how to market your book with Becky Hunter
Industry editor and PR expert Becky H shares her tips and tricks for marketing your book in this week's blog post...
Dear all,
Happy March! This week we’re excited to share with you another article from our Resources page.
Self-published and published authors alike, have you ever wondered what you can do to market your book? Do you know what a ‘blog tour’ is, and the right way to network with book bloggers? Do you know which hashtags to use on social media? Do you know which free/low cost approaches you can take to really get your book out there? Cornerstones editor Becky Hunter breaks it all down for you in this very comprehensive guide to marketing your book.
Here’s a sneak peek from Becky’s post:
When we’re talking about marketing a book, really, we’re talking about how to get it noticed. There are entire courses on this, and how you, as an author, go about doing it will in part depend on whether you are self-published or traditionally published. If the latter, you will have a team of people working on your book at the publishing house – including a publicist and a marketeer. (Broadly speaking, a publicist is someone who is generating ‘free’ coverage – features, reviews, radio interviews, events, etc. and a marketeer looks at paid-for promotions, such as Facebook advertising, producing trailers, etc.) If you are self-published, you will either be trying to fulfil those roles yourself, or else hiring freelance professionals – which, of course, costs money. I can’t cover everything here, but I’m going to outline some key things you can do, whether self-published or published, and which are (mostly) free or minimal cost to you, the author.
We hope you pick up some tips to apply to your next book! In the meantime, our team is here, as ever, to answer any questions you have about writing, editing, and submissions.
Very best,
The Cornerstones Team